Redesign of NOBE
NOBE aloe vera
Design concept, packaging, illustrations, art direction, graphics and merch
2018 – 2021
NOBE aloe vera (visit their IG) is Swedens best-selling aloe vera beverage and can be found in stores all over the country. During 2017-2018 I did a redesign on the whole bottle range for NOBE aloe vera. It started of as one limited edition design to reinforce the aloe vera's South Korean origins and the brand now got a new playful design to match the young target group.
Inspiration for the labels has been found in large, vibrant cities around the world. Cities sprawling with life, creativity and delicious flavors - just like NOBE aloe vera. I used the unique four-side bottle to illustrate city blocks and if you look closely – the small roads on the bottles matches each other and together create the world of NOBE.
I was responsible for the whole project from concept development to executed illustrations and finished products. The new packaging design was launched in June 2018 and can now be found in most stores throughout scandinavia.
Inspiration for the labels has been found in large, vibrant cities around the world. Cities sprawling with life, creativity and delicious flavors - just like NOBE aloe vera. I used the unique four-side bottle to illustrate city blocks and if you look closely – the small roads on the bottles matches each other and together create the world of NOBE.
I was responsible for the whole project from concept development to executed illustrations and finished products. The new packaging design was launched in June 2018 and can now be found in most stores throughout scandinavia.
