NOCCO
NOCCO – No Carbs Company
Design concepts & naming flavors (with Gustav Schultz), packaging design, illustrations, art direction
2018 – 2021
NOCCO is a beverage with BCAAs and vitamins, developed by No Carbs Company in Sweden. The beverage is high in caffeine and preferably consumed in connection to a workout, late nights or long drives. NOCCO has grown extremley fast and is today available in more than 30 markets.
As a designer for NOCCO I’ve worked with the products from start to finish which includes naming the flavors, design concept and copywriting to packaging design, illustrations and art direction.
Case will be updated.
As a designer for NOCCO I’ve worked with the products from start to finish which includes naming the flavors, design concept and copywriting to packaging design, illustrations and art direction.
Case will be updated.
Plant based power!
Barebells functional foods
Concept, Art Direction, identity, packaging design, copywriting, animations & illustrations (comic book with Gustav Schultz)
2020
Barebells™ is Swedens best selling brand of protein bars. In 2020, Barebells vegan series was launched with the mission to offer the tastiest plant based protein bars on the market.
To challenge prejudices about vegan products being packaged in brown paper with green leaves, the “plant based power”-concept was born. You can be vegan and still be strong and build huge muscles and you can be a non-vegan and flex for the climate.
I wanted to find the balance between playfulness and power which resulted in a superhero inspired design concept. Vivid colors and harsh lines are mixed with playful illustrations and animations.
I’ve worked with the entire project from concept and copywriting to packaging design, illustration and animation. For the launch we made our own comic book with Barebells biggest ambassadors beeing featured as superheros.
To challenge prejudices about vegan products being packaged in brown paper with green leaves, the “plant based power”-concept was born. You can be vegan and still be strong and build huge muscles and you can be a non-vegan and flex for the climate.
I wanted to find the balance between playfulness and power which resulted in a superhero inspired design concept. Vivid colors and harsh lines are mixed with playful illustrations and animations.
I’ve worked with the entire project from concept and copywriting to packaging design, illustration and animation. For the launch we made our own comic book with Barebells biggest ambassadors beeing featured as superheros.
Promise Display Typeface
Personal project
Typeface design and animation
2021
Promise Display is my first typeface. The font is inspired by oval shapes and sharp contrasts. Together with solid serifs, the font promises to stand out.
Symbio – Edible packaging
Graduation project
Examiner & opponent – Eric Ericsson
2016
In my thesis I researched the interaction between food packaging and innovation. I came to the conclusion that there is an imbalance in the relationship between a package, it's content and the actual usage time.
Check out the short teaser here.
Why does it take 500 years for a plastic packaging to decompose in nature when its content becomes old after a few weeks?
A package that is also being used for only ten minutes or so.
I decided to make disposable packaging that has the same short lifespan as its content. Just imagine if there were packaging that could disappear when the product is eaten? Or what if you could eat both the product and packaging?
The project resulted in the brand Symbio. Symbio is selling take-away food in edible and biodegradable packaging.
Eat your algea-packaging and contribute to less food waste and at the same time you eat essential vitamins and minerals. Put a straw directly through the juice container and dispose it in nature when you're done. It then decomposes in two weeks with flower seeds that germinate at the site. Or enjoy the lemon cover along with your Skagen-sandwich.
Check out the short teaser here.
Why does it take 500 years for a plastic packaging to decompose in nature when its content becomes old after a few weeks?
A package that is also being used for only ten minutes or so.
I decided to make disposable packaging that has the same short lifespan as its content. Just imagine if there were packaging that could disappear when the product is eaten? Or what if you could eat both the product and packaging?
The project resulted in the brand Symbio. Symbio is selling take-away food in edible and biodegradable packaging.
Eat your algea-packaging and contribute to less food waste and at the same time you eat essential vitamins and minerals. Put a straw directly through the juice container and dispose it in nature when you're done. It then decomposes in two weeks with flower seeds that germinate at the site. Or enjoy the lemon cover along with your Skagen-sandwich.
